THURSDAY 29TH JUNE 2017
DigitalDay
We’re bringing together business owners and marketing professionals to enjoy half a day of educational talks by industry leading experts on the ever changing world of Search Marketing, Paid Search and Content Marketing.
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About Digital Day
Find out all you need to know about iThinkMedia’s digital day
Expert Advice

Practical industry tips and insights to improve your online presence and propel your business.

Networking

Prime networking opportunities with a range of local like minded businesses.

Tools & Technologies

Learn about the latest digital marketing software and how it can benefit your business.

One to One Sessions

Q&A sessions and advice from our friendly digital professionals.

Based in our 18th Century barn in the idyllic Hertfordshire countryside we will be hosting an exciting and informative day offering free industry insights, advice and fantastic networking opportunities. So, if you are a business owner or marketing manager and want to make sure you don’t get left behind in the rapidly evolving digital world then please get in touch or book your free place online today!

Our Speakers
Find out more about our Digital Marketing experts who will be speaking on the day.
Head of Search, Syed works across SEO, PPC and Content to develop practical strategies for a range of clients.
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Dominic heads up Paid Media, identifying fantastic multi-channel opportunities to help businesses excel.
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With 6 years experience, Katie heads up the content team with a focus on on-site content and off-site partnerships.
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Lewis specialises in on-site, Local and Technical SEO, implementing digital strategies for clients.
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Digital Day Schedule
Registration starts at 9:30AM where delegates will be treated to free breakfast and refreshments upon arrival and the chance to network.
An introduction to the Digital Day event including a brief history of the company and the agenda for the day.
  • Introduction to search engines
  • Basic concepts of crawling, indexing and ranking
  • Future of search
  • Best practice guide from keyword research to advanced optimisation techniques
  • Tools (free and paid) you need to track the performance
  • Importance of local SEO for small businesses
  • Q&A
  • Introduction to content
  • Content is king - but where to begin? Content strategy overview and importance of understanding your audience
  • Content types to consider - it doesn't just have to be a blog post!
  • Optimising your content for SEO value - sometimes the small tactics work wonders e.g. internal linking, title tags, metas, optimised images etc
  • Maximising your assets - importance of digital PR
  • Tools (free and paid) you need to create & monitor content
  • Q&A
  • The world that is Paid Media – can you afford to ignore it?
  • Smart PPC - Best practices & clever tactics for maximum Return on Investment.
  • David vs Goliath – must haves for small / local business in order to compete against the super powers
  • Paid Social – How local businesses are getting social
  • Tools (free and paid) you should be aware of
  • Q&A
Our guest speaker, David Sanderson, will be introducing Sky AdSmart. A revolutionary new marketing method tailoring television ads to the relevant consumers.
A prime opportunity to network and talk to our vendors and digital experts – Lunch and refreshments to be provided.
Conference Venue

iThinkMedia
The Old Barn, 2 Cole Green,
Hertford, SG14 2NN

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